Michelle Goedken, Director, Business Development, Advantage
Michelle Goedken, Director, Customer Accounts


Director, Business Development

Michelle Goedken is responsible for managing and mentoring the Advantage GPS team of business development representatives and field sales representatives. Her mission is to guide and train the team on how to seek out new prospects, develop inbound opportunities and provide engaging demos of Advantage’s risk mitigation software.

Prior to joining Procon Analytics, Michelle was an Account Coordinator with Sedona Staffing Services a recruitment and job placement firm with over 28 branches nationwide. There she managed a team of 30-40 employees across multiple locations in all activities focused on recruiting for local and nationwide companies by finding right-fit candidates through interviews, screening and recommendations.

Michelle began her career as a business development specialist in the connected car space and ascended to a management role for Spireon, Inc. where she excelled at uncovering new customer prospects, generating qualified leads, training new team members and implementing required protocols to track and foster new business conversions.

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