About Us - Automotive Telematics | Advantage GPS

Moving Automotive Telematics
from Idea to Reality...

Real-time GPS Tracking

About Us

Advantage Automotive Analytics provides GPS technology and data mining innovations that empower BHPH dealers and vehicle finance companies to make smarter, faster and more profitable business decisions. Specifically designed for the automotive lender market, the Advantage risk mitigation solution was conceived by the pioneers of automotive telematics, Procon Analytics.

Prior to bringing the core Procon Analytics team together, Brian Boling, CEO and Bill Cheney, CTO co-founded Connected Holdings in the fourth quarter of 2014. An Intelligent Services Platform company focused on IoT startups, Connected Holdings successfully incubated several connected car technology solutions that ultimately became the foundation of Procon Analytics.

Now, Procon Analytics has attracted key technology, marketing, sales and operation executives in the industry to lead the way in eliminating obsolete technology. With an all new IoT platform, today’s Procon Analytics team is building better, faster, more effective solutions.

Advantage serves over 4,000 automotive lenders and nearly 4M connections across the country with more added each day. Our solution not only uses the most innovative connected technology, but we continue to evolve based on your needs, advancements in technology, as well as economic and legislative trends.

When you partner with Advantage, our promise to you is no red tape. You will always receive personalized service and support from our dedicated team of professionals.

Advantage Automotive Analytics. Where automotive telematics meets genuine analytics.

Deep and Diverse Experience

Our leadership team brings decades of experience across the diverging worlds of automotive, telematics and the Internet of Things. We may be seasoned industry veterans, but we bring a fresh perspective and unquenchable thirst for innovation.

Powerful GPS Innovations - Advantage GPS

Powerful Innovative Tools

Developed by some of the most powerful automotive telematics and IoT minds in the country, Advantage is the first GPS tracking solution that brings advanced risk mitigation together with genuine analytics. And this is just the beginning.

Passionate Customer Service - Advantage GPS

Driven by Service

Our service is customer-driven and customer-focused. With dedicated sales and operations leaders, enhanced service tools, and reliable, 24/7 customer support – we’re ready to respond. Just tell us what you need. We’re happy to help.


David Meyer - President - Advantage GPS

David Meyer

Advantage GPS - Michelle Jackson

Michelle Jackson

Vice President of Sales
Hector Varela - Executive Sales - Advantage GPS

Hector Varela

Executive Sales Director
Bryan Schwarz - VP Sales - Advantage GPS

Bryan Schwarz

Executive Sales Director
Brandon Horn - Executive Sales Director - Advantage GPS

Brandon Horn

Executive Sales Director
Melissa Frasher, Account Executive - Advantage GPS

Melissa Frasher

Executive Sales Director
Sabrina Edwards - Bio Photo - Advantage GPS

Sabrina Edwards

Director, Sales Operations
Michelle Goedken, Director, Customer Accounts

Michelle Goedken

Director, Business Development
Tia Fries - Customer Account Manager - Advantage GPS

Tia Fries

Director of Customer Accounts
Corinna Tutor - VP Marketing - Advantage GPS

Corinna Tutor

VP, Marketing
Brian Tate - Director of Product Management - Advantage GPS

Brian Tate

Director, Product Management
Carlos Jimenez - Training Manager - Advantage GPS

Carlos Jimenez

Corporate Trainer