Furthering Company Growth and Employee Development
IRVINE, Calif. — October 2, 2023 — Advantage Automotive Analytics, a leader in modern data analytics and advanced risk-mitigation solutions for vehicle finance professionals, has announced the promotion of Melissa Frasher to National Sales Director as part of its ongoing national expansion strategy and demonstrated its commitment to fostering and empowering in-house talent and expertise.
Frasher is a crucial contributor to Advantage’s growth and success, and consistently demonstrates her exceptional leadership skills, product expertise, and sales prowess. Her commitment to the company’s core values, including mutual respect, innovation, and a customer-first philosophy were pivotal in her promotion.
Advantage understands that fostering an environment where its employees achieve personal and professional growth is critical to its acceptance in the marketplace. Frasher’s success exemplifies its commitment to recognizing and nurturing talent from within its ranks.
“Melissa Frasher’s promotion to National Sales Director is a testament to her outstanding performance and commitment to customer service,” said Michelle Jackson, Vice President of Advantage. “Her leadership and dedication have been instrumental to our sales department’s growth, success, and harmony. Her promotion exemplifies our commitment to providing opportunities for our employees to reach their full potential.”
As National Sales Director, Frasher is responsible for expanding Advantage’s national marketshare by intensifying, improving, and enhancing its sales efforts. She will be responsible and accountable for driving growth in the short-term and long-term, making Advantage the most reliable, trustworthy, and successful risk mitigation provider in the industry.
“Throughout my time at Advantage, our leadership has consistently placed customer service and providing the most advanced and cost-effective GPS solution at the forefront,” Frasher emphasized. “They persistently inquire about your needs, extend assistance, and underscore that our success is synonymous with the company’s success. This unwavering dedication to employees will continue, greatly facilitating my transition into my new role.”
About Advantage GPS LLC:
Advantage GPS LLC provides modern data analytics and advanced GPS technology that empower BHPH dealers and vehicle finance companies to make smarter, faster, and more profitable business decisions. The company’s seasoned leadership team has been revolutionizing risk mitigation tools and real-time automotive analytics to help lenders protect vehicle assets, reduce delinquencies, and speed up recoveries when needed for over a decade.
For more information, please contact:
Vice President, Marketing